Would you like to triple your sales, increase customer retention and receive more referrals than you ever imagined? If you answered “yes” to any of these questions, this book is a must-read. Insurance sales experts Bill Whitley and Steve Wilmer share a proven, step-by-step formula to help you transition from a Quoter who struggles to win business solely based on price to a Trusted Risk Advisor who wins based on value. When you implement the strategies in this book, you will be more respected, close more sales, retain customers longer, gain more referrals, and hear “thank you” more often…GUARANTEED!

For over ten years, the Risk Advisor Institute has helped insurance agents get to the next level. With this book you will have the exact comments, conversations, questions, stories, and diagrams that you need to make the transition from merely quoting insurance to advising customers.

If you’re struggling to win against low cost discounters, this book is for you. If you want to recruit and train a more effective team this book is for you. If you want to stop wasting thousands of dollars on internet leads and have a natural way to grow your agency this book is for you. Includes all key elements of my famous Agency Growth Secrets seminar, including every question, client attraction story, and word track. Hardcover, 170 page book.